Background
With experience in luxury brands like Swarovski, Montblanc, and Dior, I chose Loewe for my Fashion Booklet project due to its chilly, modern aesthetic, which resonates with me. This project allows me to apply my industry expertise while refining my photography and design skills.
Process Work
I began with paper drafts, structuring the layout to reflect Loewe’s chilly, modern aesthetic. Then, I conducted on-figure and off-figure photoshoots, capturing styled looks and detailed product textures. Finally, I refined the design in Adobe InDesign, ensuring a clean, high-end visual narrative that embodies Loewe’s identity.
Digital Book
Credits
Photography Vanessa Li
Design Vanessa Li
Model Yxinmy